Justification Kit
Want some help getting management approval to attend this conference? Below you will find two benefits-oriented letters SMPS has crafted for your use—each requires just a little personalization provided by you. Download and customize either letter to make it applicable for you and your firm. (Text highlighted in yellow should be customized.)
Podcast: Cricket Robertson, CPSM, on Securing Management Support for Conference Participation
SMPS President J. Kevin Hebblethwaite, FSMPS, CPSM, interviews Cricket Robertson, CPSM, marketing coordinator for DLR Group in Phoenix, about her process for justifying her participation in the Society's annual conference to her employer.
Free Worksheets
Read the article “How to Justify Conference Attendance” by Mike Doyle at Writing Assistance, Inc., for expense and benefit worksheets that you can take to your supervisor to get approval to attend conference.
Why Invest in Build Business 2013?
Your investment in Build Business can make you a more effective business developer or marketer and pay off in real dollars for your firm. Here are some ways you and your firm will benefit from your participation in this conference. Share these with your management team!
- Gain direct access to the decision-makers in client organizations in hot markets.
- Identify new business and partnering opportunities.
- And firm up those you already have. Extend your sales force by building critical relationships and contacts among attendees from the Engineering News–Record Top 500 Design Firms and Top 400 Contractors.
- Secure business intelligence—discover what others know about upcoming projects and opportunities to win work or make new connections. Exposure at Build Business can increase your referral business.
- Differentiate your firm before someone else does. Gain cutting-edge data, best practices, benchmarks, and marketing and business development ideas—information not available anywhere else—to position your firm more solidly in the A/E/C marketplace.
Below is a breakdown of the educational value of conference versus purchasing each opportunity separately.
- 5 Educational Sessions (450 minutes, equivalent to 5 Webinars at $179 each) = $895
- 3 Keynote Addresses (180 minutes, equivalent to 2 Webinars at $179 each) = $537
- Awards Gala Dinner and Presentation = $150
- 2 Networking Lunches = $150
- 2 Networking Breakfasts = $50
- 4 Networking Breaks = $40
- 1 Networking Reception= $50
- Business Contacts Made (including 17.5+ hours of access to suppliers in the Networking Pavilion) = Priceless
Total Value = $1,872
Savings ($1,872 value minus $990 registration fee) = $882
Testimonials
Mark Tawara, FSMPS, CPSMOwner/Chief MarketeerMarketability, LLC”Attending Build Business is one of the best investments you can make in furthering your education, networking with business leaders in the A/E/C industry, and building camaraderie and fellowship with other marketing professionals.” View more Build Business testimonials. |